Guest Column: It’s Time
Discounting market partners, differences of opinion on this will continue. However, rational optimism exists. David Keller, SVP of Panamax, EVP of Furman and IPRO-MG Co-Chair), through his company, is encouraging his representative firms by implementing a sales bonus program that is contributing to their attendance at the IPRO Conference. And Wright just reported from Washington D.C. that the new CEA Retailers Council was met with more manufacturers asking him about joining the IPRO-MG and others relating how they are implementing ideas received at last year's IPRO Conference. Wright and Ron DeVoe attended InfoComm together and provided a meeting place for commercial reps that met with huge success. So, not only are any rumors of representatives' death greatly exaggerated; so too are they misinformed.
In my company, we are embarking upon a campaign of mending fences with relationships where there were disagreements in recent years, attempting to begin a new day and build business opportunities together. While the economy and the demise of the housing boom created its own challenges, it is evident that whatever was once dominant is not necessarily permanent. All parties deserve equal voice; and, discounting any voice puts us all at risk by potentially missing an important point. Also, it isn't wise for long-term success. New ideas, formats and technologies present the constant reminder that the time to pool our collective intelligence is today…and not a day longer. CR
Andrew Ard is an industry veteran with over 20 years’ experience serving in marketing roles for key CEDIA manufacturers and service organizations. He is also a member of the CEDIA Advisory Board, former CEDIA and IPRO Board Member. Andrew is currently serving as director of marketing and outreach for Dallas Sight and Sound, a founding design-build system integration company and member of CEDIA, specializing in high-performance, easy-to-use systems that have been delighting clients for over 30 years.