Guest Column: It’s Time
Several years ago, as high-end home theater was hitting its first major stride, Sam Runco related to us representatives that a key reason for high-end home theater's success was due to "what we learned from our parents" in that, "our parents worked tirelessly (often more than one job), sacrificed for us and thought of nothing but us; and, what we learned from this is that we too should think about nothing but us."
About four years ago, while attending an Editorial Advisory Board meeting for CustomRetailer, I commented that the next few years would be unique because ours would be the first generation in history sharing the same workspace with our children. In generations before, sharing the same home together with parents and grandparents was not all that uncommon, but never was it together in the same workspace.
We're now seeing the terms "old school" and "new school" gaining ground with trade press, and while we know the concept of "wisdom" does not carry the same weight it did many years ago, what seems more descriptive—and optimistic—is coining this thought as "experienced" vs. "new ideas" schools. Some members of the experienced school have had less than admirable views of how the new-ideas school doesn't see things the same. That is both true and deserving of collaborative discussion. While the experienced school can say they've created a new industry, they can't suggest they're handing a perfect "baby" to the new-ideas school, without need of any improvement or nurturing.
The IPRO Philosphy
About 22 years ago Ray Wright became the first president of IPRO (Independent Professional Representatives Organization); and, about 11 years ago, many of us sought to re-format IPRO into a home for ideas and solutions for our industry. Part of those new efforts sought to provide:
Andrew Ard is an industry veteran with over 20 years’ experience serving in marketing roles for key CEDIA manufacturers and service organizations. He is also a member of the CEDIA Advisory Board, former CEDIA and IPRO Board Member. Andrew is currently serving as director of marketing and outreach for Dallas Sight and Sound, a founding design-build system integration company and member of CEDIA, specializing in high-performance, easy-to-use systems that have been delighting clients for over 30 years.