4K Seen in Half of Homes by 2020
Not only will half of U.S. homes have Ultra HD TVs by 2020, but the U.S. will be the top market in the world for the technology.
That's according to statistics released by Strategy Analytics this week, part of Strategy Analytics' Connected Home Devices (CHD) report, "Ultra High Definition TV Displays: Global Market Forecast."
As of now, North America consists of just 12 percent of the worldwide Ultra HD market, with Asia Pacific consisting of 75 percent.
"Ultra HD will become the standard resolution for virtually all large screen TVs within 3 to 4 years' time and we will see it penetrate further into smaller screen sizes as manufacturing efficiencies improve," David Watkins, Service Director, Connected Home Devices, for Strategy Analytics, said in a statement.
"As we saw with the transition from SD to HD, it is the TV manufacturers who are leading the Ultra HD charge although significant steps are being made on the delivery infrastructure and content production parts of the value chain. As the inevitable price competition eats into the ability of the TV vendors to make any meaningful profit from selling Ultra HD TVs, many brands are adding support for wider color gamuts and high dynamic range in order to differentiate their models and charge a premium over 'standard' Ultra HD models."