Make Way For 4K
Gordon Shackelford is known primarily for his expertise on the video side of CE, but like so many others in the industry, his roots lie with 2-channel audio.
In 1991 he was vice president of operations for Enlightened Audio Designs. He joined Faroudja in 1995, where he was director of sales for over 10 years. There, Shackelford learned about the art and science of video processing from Yves Faroudja himself.
After Faroudja was sold in 2005, Shackelford began a video consulting business that designed and built home theaters, and consulted for a variety of CE manufacturers and custom integrators.
He is currently under contract with Sony as a 4K Specialist, promoting Sony 4K projectors and displays to custom retailers and integrators across the U.S.
Technology Integrator: So, why Sony? And why Sony 4K?
Gordon Shackelford: Last year I was working with Panamorph in Colorado. Steve Weiner from Listen Up invited me to evaluate the Sony VPL-VS1000ES projector they were considering for their Keith Yates custom theater. I had consulted on the video side of the original project, so I was pleased to participate. I’ve had a great relationship with the Sony folks, including Kevin O’Loughlin, whom I had worked with over the years supplying Faroudja processors for Sony G-90s, which were the most advanced CRT projectors ever made. The Faroudja/Sony combination was a huge success and generated great business.
We presented the first public display of 1080P video at CES in 1998, and the resulting images were unlike anything ever seen. Given my experience with Sony’s record of innovation and creativity, I was more than anxious to see 4K in general, and specifically the VPL-VS1000ES. The demo was amazing. The projector was shockingly detailed in its displayed image. The color and motion processing had advanced beyond anything I’d previously seen.
While the 4K video material was amazing, as expected, its clarity and overwhelming detail was highlighted by the seamlessness of 1080P 24 Blu-ray images. These were up-converted by DRC video processing chips in the projector to the panel’s native 4K resolution. I have never seen film presented so articulately. The edge detail presents a foreground/background separation that adds a 3D-like depth to film images. The pixel density of 4K gives a sheen to liquid and liquid-like images (like patent leather) that brings film to life in a way that makes 2K seem flatter and thinner. 2K has around two million pixels, and 4K, with its eight million pixels in 16x9 (8.8 million in 17x9) seems to “fill in” all the heretofore missing detail.
After the event, which ended with Listen Up installing the VPL-VS1000ES, I told Kevin that if he ever needed help in promoting the VPL-VS1000ES, he should give me a call. He did, and here I am promoting a Sony technology that I truly admire.