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Your Ideal Customer Is a Myth

We talk about the “ideal” customer so often that it practically becomes a fetish. What if the idea of your ideal customer is a myth?

7 Common SEO Misconceptions

By now, most business owners understand the purpose of SEO — but that doesn’t mean they know how it’s done.

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You know the scenario: It's Monday morning and the phone rings telling you all about the SNAFU your lead tech caused. Do you have a gameplan?

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RadioRA 2

All about Lutron's new RadioRA 2 lighting control system…