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Well, it seems that Mark Spates has made a lasting impact on the Azione Unlimited members since his last visit to their fall conference as Google will be joining the buying group as their newest vendor member.

During their biannual Fall conference in Austin, Spates, who holds the otherwise equivocal title of Product at Google, addressed the group to offer a bit of clarity for the future of smart homes and digital assistants. Spates acknowledged that integrators knew the current line of smart speakers were not even close to being a HiFi option. However, thanks to software advancements, Google is able to bridge the gap with room to grow.

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