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A Better Meeting Follow-Up Email
October 4, 2017 at 1:19 am

You just had a good meeting with a client or potential new client. It’s time to send the meeting follow-up email.

Lost in a Crowded Marketplace?
July 11, 2017 at 10:20 pm

Marketers often mistakenly act as if their plans exist in a vacuum and that they have the consumer’s undivided interest and attention

5 Myths About Promotion on YouTube
July 10, 2017 at 5:55 pm

Advertising is everywhere. And honestly, people have gotten used to it. They still hate it, but besides adblocker, they can’t do

5 Things Not to Do in Direct Mail
July 9, 2017 at 11:02 pm

We put our heads together to come up with this list of what not to do that will keep you out of trouble.

Is Your Email Content Tone Deaf?
July 5, 2017 at 11:42 pm

How you communicate with your subscribers can have a major impact on their brand perception and affinity.

Content Marketing After the Sale
June 26, 2017 at 9:23 pm

If your content marketing is aimed only at prospects and leads, you’re missing an important marketing opportunity.