So… how’s business?
The optimist in me is feeling like there is a huge rock on my chest that I’m not sure where it came from, but I do know why it is there. The weight is from a myriad of influences and signals that enter my brain from echoes.
There’s the echo from China…overbuilt, slowing growth, weak demand, malaise from customers. Housing is creeping along as millennials prefer to rent while baby boomers discard their McMansions in favor of less upkeep and no need for extra bedrooms long vacated by children they brought into the world and spoiled.
More than a whisper is the uncertainty of this election year, with cocksure dolts spewing protectionist venom. Just to make sure that no one is completely comfortable, let’s throw in the Middle Eastern imbroglio. Jews hate Arabs, Arabs hate Jews, Arabs hate Arabs, and let’s not forget the North Korean H-bomb detonation. And then there’s the occasional stock market nosedive.
“Honey, I think we should update our home theater.” Not! We should prepare for the downturn. Referrals aren’t going to be enough to sustain business as it has been. With less clients inclined to spend, it’s all about taking share. There is an answer, and I’m going to share it with members of Azione Unlimited.
This negative banter is way too out of character. Franz Kafka, where are you?