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Follow The Money : Capturing a Piece Of The Rental Market

How to capitalize on the recent growth in this sector and the demands of today’s renter.

February 2012 By Tim Costello

In this column each month, Builder Homesite (, CEO Tim Costello will explore how companies can leverage the economic and environmental factors affecting our industry to grow in this ever-changing and challenging business environment. From targeting specific demographic profiles to driving operational changes, this series is a must read for any business wanting to thrive during these dynamic times. This column is sponsored by Specialty Electronics Nationwide.



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