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CyberSpace : A Good Time to Expand into Commercial Projects

Here are the basics you’ll need to succeed

February 2012 By Caleb Yaryan, Chief Technology Officer, Certified Cyber Solutions

Your Chance to Truly Be the Expert

I have found that another key to success is to specialize in an area so obscure that there are only a few people that even understand what it is that you do. All joking aside, IT people do not typically understand AV systems or their own IT needs as it relates to the entirety of any given large project. You can really be a rock star if you begin to focus on IT within the commercial AV market and how to properly integrate AV and control with IT personnel. Making yourself easy to integrate with will open many doors because you will project a sense of competency that is very attractive not only to IT guys, but whoever is managing the entirety of the scope of work.

How to Get Started

If you have not been to the InfoComm trade show, go. After that you need to begin to understand what is different about the commercial side of AV and how they approach budgets and specific equipment needs. You will need to be able to at least articulate your network needs to a true IT pro, so I would encourage you to begin to look at basic network certifications for your staff. The great news is that there are not many significant differences from a strictly AV side. Control systems are actually easier to program in many commercial installs because they are performing fewer functions. At the end of the day, there is big opportunity that is within your reach.

I can't tell you what my son will be when he grows up any more than I can tell you what the biggest technology will be two years from now, but I can tell you that if you focus on your people, scalability and IT integration, you are putting yourselves in the best place for a prosperous future and an entry into the commercial AV marketplace. CR


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