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Embracing Commercial Projects

IT Starts With The Right Digital Foundation

February 2012 By Hagai Feiner, CEO, Access Networks

To address the technical challenges involved in commercial work, Frequency called my team in Los Angeles, Calif., to design an enterprise-grade network solution to meet their needs. "We chose Access Networks because they offer redundancy," said Nordstrand. "With Access Networks, if something goes wrong there are still enough access points to keep the automation system working."

Redundancy, or the duplication of a critical element with intention of increasing reliability, is extremely important for commercial projects, as these projects rely on technology to sustain their business. Nordstrand recognizes that with commercial projects there is no room for failure. Nordstrand also recalls being scrutinized by the client's IT department prior to bid approval "The solution we specified was familiar to them, we used the gear they used." For SportsWatch Bar & Grill, a robust and reliable digital foundation means happy customers, and no lost revenue caused by technical issues.

For commercial projects, increasing revenue also relies on the ability to scale. "The client is looking at adding more buildings to this property," said Nordstrand. "A part of the requirement was to be able to easily scale the network and connect other buildings with redundant fiber links. We knew that we could accomplish this with a solution from Access Networks."

For the residential integrator like Frequency, expansion into commercial markets can be a key to growth and a sustainable business model, especially in an uncertain economy. In the epicenter of this transition is the IP network—the digital foundation of any integration project, residential or commercial. Integrators that use their existing skillset to expand into commercial projects must embrace a network solution that allows them to completely support their clients on the path to success. With a solid wired and wireless network strategy in place, integration limits are removed and options for both enjoyment and expansion are limitless.

Nordstrand strongly believes that owning the network is crucial to his success. "We could have bought a bunch of 8-port switches and stuck them in a rack, but how good is that going to be? All devices point to the network, and if you don't have a robust network that can manage traffic, you can't control your devices," he said. "As a retailer in this industry, if you think that you don't have to have a strong network infrastructure now or in the future, you're going to be out of business." CR

Hagai Feiner is CEO of Access Networks, a leading provider of enterprise-grade networking solutions for the custom integration industry. To learn more, visit and on twitter: @accessnetworks.



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