Social Network : Social Media Holiday Tips
Use social media to keep your brand festive all season long.December 2011 By Kimberly Fabiano, Social4Media
Engage your community with holiday talk.
Many people are eager to talk about their holiday customs, so use festive topics to interact with customers. Ask your community about their favorite holiday foods, their most memorable childhood gifts and, of course, the one special thing they're coveting this year.
Holiday enthusiasm tends to entice people to share more, so this could give you the opportunity to engage with those who tend to be passive throughout the rest of the year. Be sure to listen carefully to what they're saying—shares are packed with valuable information about your customer base and could provide insight about things like brand preferences and buying trends. That's intelligence that's usable year round!
Continue to post useful content — but keep it holiday related.
You already know the importance of consistently providing your community with useful content, as opposed to just pushing your products or services. And since people tend to be more stressed or pressed for time during the holiday season, this is an excellent time to be as helpful as possible with your posts.
Be a valuable resource to your community by offering advice on holiday challenges, like gift giving and entertaining. Content shared doesn't always have to be original—if you have a trusted resource for crowd-pleasing recipes or travel tips, share it and tag it appropriately. Of course, if there's a clever way to remind customers that your business is a stress-free one-stop-shop for spreading holiday cheer, be sure to take advantage of the opportunity every now and then.
Highlight your company culture.
This is a great time of year to give your fans and followers a peek behind the curtain, while spirits are at an all time high. Share pictures from corporate holiday parties or of a group of employees participating in a charitable event. Ask your employees to share some of the things they're thankful for throughout the season, so your social community gets a chance to see that there are humans that make the gears of your business turn. Things like this allow your community to develop a connection with your business or brand, and leave a warm-and-fuzzy feeling that can last long after the holiday season is behind us. CR