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Smart Marketing : Using Social Media To Be More Profitable

Best practices for succeeding in social networking

May 2010 By Carl Mandelbaum, President, Almond Tree Marketing

But What About Twitter?

No, I haven't forgotten Twitter. To illustrate how popular and highly regarded this networking and marketing tool is, search engines have made a deal to include tweets in search results. That's huge!

If you're just starting out here, it is your duty to get the word out. Invite everyone you know to follow you, send out text messages, place your address in your e-mail signature, write blog posts, place a link on your Web site, put it on your business card—just make it a point to let everyone know that you're on Twitter.

To make the most of any social media network, especially Twitter, you have to update your profile regularly. People will consider you serious if there is a fresh tweet from you each time they visit. Try to avoid the automation tools now available and tweet directly.

Don't sell here or followers will drop off in droves. Instead, use Twitter to build solid relationships by posting useful tips, interesting news, in other words, sharing your views, opinions and likes with your community. Maintaining a cordial relationship with your followers is key to your success here.

Show Me the Money

The bottom line is that social media can increase profits—not directly, but indirectly. These sites are a great place to find potential new clients, allow your customers to feel in touch with you and get in touch with consumer wants and desires. When you consider that it only costs your time, these are pretty valuable benefits.

Keep in mind that you want to develop lasting relationships with the people in your groups. This is not something that you can just do until you don't feel like it anymore, it takes a commitment. Social media sites have become such a relevant way to communicate and do business that you can no longer avoid participating if you own a business. If you are still hesitant or unsure, partner with a professional marketing company to help you get set up and give you some useful tips and techniques. CR



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