Walk the ornately decorated halls of any large hotel and it becomes clear that LED adoption occurred before its time. Magnificent crystal chandeliers are zealously refitted with LEDs, emanating a starkly unaesthetic light that is garish.
The result is analogous to poor quality audio. Apparently the lighting industry's case for LED as a cost saver trumped the value of pleasing visual results. Yet newer LED technology has improved as a visually viable solution. Custom retailers and integrators are uniquely poised to advise customers on the benefits of higher-quality visual solutions. Is there an opportunity for you in the lighting market?
.Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.
