Business Chops Tip #73: Are You and Your Customers on the Same Page?February 6, 2013 By Jeanne Stiernberg
the industry take for granted. This includes clarifying common concepts like "HD" or "audiophile quality."
Remember that what¹s not particularly "technical" to you may be arcane to end-users. Establishing clarity of understanding early on is a critical success factor. Your proposals and contracts reflect your brand; they are a vital calibration tool to make sure you and your customers are on the same page. How well do you communicate technical information to your customers?
.Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.