The 2013 Young Turks of CE, Part 2January 21, 2013
Blazing trails in all facets of our industry's businesses, these rising professionals share the passion, drive and distinction of Young Turks. Enjoy learning more about them all this week, in no particular order.
Director of Power and Accessories, CORE Brands
When Panamax acquired Furman in 2006, John was instrumental in integrating Furman brand marketing with Panamax. He developed the complementary brand story and identity to grow both brands into category-leading market shares across all resale channels. To raise awareness of the power management category and assist resellers in attachment selling techniques, John has created numerous promotional vehicles. In addition, he developed the brand identity for Panamax/Furman's BlueBOLT technology, expanding the company's reach into the energy management category. John now heads the Power and Accessories division of the CORE Brands.
Director of Listen & Watch Products, Control4
Kordon is focused on creating the next generation of Control4 products. Most recently leading the development team in the creation of the company's award-winning HC-250 and HC-800 controllers. He and his team have also worked closely with Sony to integrate Control4 technology into their new line of ES Receivers. Vaughn says that he is keenly focused on performance, reliability and innovative tools that simplify installations and provide Control4 dealers with the ability to introduce automation to a broader market of consumers.
Director of Marketing, URC
Cat is responsible for URC marketing strategy, including all branding, advertising and promotional activity. Cat is a well-known, passionate leader to those in the professional installation channel, having distinguished service working for such CI names as ELAN Home Systems, AMX Corporation and Escient Technologies. At Escient, Cat virtually single-handedly spearheaded the industry's paradigm shift toward the concept of "music servers," which today is a global industry product category. She is especially excited about helping URC dealers with unique programs and capitalizing on the many new forms of media to promote and grow their businesses.
Sales and Marketing Manager, AVocation Systems
Trent Mulligan heads up the sales and marketing departments for AVocation Systems, and considers himself a liaison as much as anything else. Staying on top of constantly emerging technologies and being able to provide reliable AV distribution solutions is crucial to Trent for building and maintaining relationships with dealers. He manages an open line of communication between installers in the trenches and AVocation's sales, engineering, and manufacturing departments. He has successfully launched a social web and digital marketing campaign that increased sales by over 30% in the past year.