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One way to changing that % favorably is to produce well crafted ads. Effective ad content design includes three elements: 1) a value proposition, 2) an offer, and 3) a call to action.
The best ads include these elements and convey all three via a skillful mix of graphics and words. Many ads in our industry don¹t contain these basics and instead highlight only features and functions of new product. Do your ads compel your market to act?
.Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.
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