Assistive listening systems (whether RF, IR, or induction loop technology) offer adjustable, clear sound to the growing population of persons with hearing loss. The ADA requires that public spaces with amplified sound have assistive listening systems.
Opportunity: Assistive listening is under-promoted, under-sold, and has yet to reach its market potential. It's easy to think of the commercial venues where assistive listening is relevant under the purview of Pro AV integrators. But what about crossover venues like assisted living facilities, retirement communities, senior centers, and common areas of multi-family complexes? Are you ready to sell assistive listening systems to your clients?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.
