Business Chops Tip #63: Holiday Seasonality: Friend or Foe?November 27, 2012 By Jeanne Stiernberg
The custom installed systems market has multiple seasons‹there are fewer sales peaks through the year. What's the antidote for holiday fever? These two: 1) planning, and 2) good project lifecycle and cash management. Are you diversified enough to have multiple seasons?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.