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Business Chops Tip #61: Who Will Own Digital Home Healthcare?

November 14, 2012 By Jeanne Stiernberg
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A burgeoning frontier for systems integration is delivery of healthcare to non-centralized locations. Telemedicine within healthcare facilities is robust. An evolving natural extension is digital home health.

While systems in medical facilities require specialized commercial systems contractors, the "home" component calls for integrators experienced in residential applications. Other competing channels are also eyeing this viable market.

Nevertheless, technology availability does not alone guarantee that the end-user who needs it has the sustained abilities to use it. In no other application is the residential end-user capability more germane to system design. What¹s your diagnosis of your firm¹s future in this market?

Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.


 

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