Business Chops Tip #59: Are You Leveraging the Power of Audio?October 31, 2012 By Jeanne Stiernberg
We humans are wired for sound at visceral levels. Speech and language are our gateways to cognition. Point: There are no "bells and whistles" without sound. Your customers need to fully understand audio's critical importance. Are you promoting quality sound and the technologies and products that give life to all media?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.