Prima Cinema Installs First SystemJune 6, 2012 By Stephen Silver
The Prima Cinema digital movie server, which was announced to fanfare in 2010 as the first service that would bring first-run movies to high-end home theaters, has begun installations.
According to a press release from HomeTronics, Inc., the company contracted by Prima to build the first installation, it was recently completed at that company's showroom, ahead of the official release of the service.
The product, designed by BMW DesignWorks, costs $35,000 and $500 per 2D movie viewing. The Prima Cinema server pre-caches and stores new movies, which users can then select. Once the theatrical window passes, the movies remain on the server for as long as it remains in theatrical release.
"PRIMA Cinema is more than home theater,” Jason Pang, CEO of PRIMA Cinema, said as part of the announcement.
"it’s a Theater in your home. Film aficionados will appreciate the difference both in terms of access and quality never before seen outside of the cinema. We are pleased to have HomeTronics deploy our very first system in their showroom, and share it with their clientele."