Harman Debuts Lopez, McCartney Ads on Grammy AwardsFebruary 12, 2012 By Stephen Silver
As announced last week, Harman International debuted a pair of high-profile television commercials during Sunday's broadcast of the Grammy Awards.
The company debuted the "Beautiful Sound" ad, for its Harman Kardon brand and featuring Jennifer Lopez; the ad had debuted in Europe but Sunday marked its first U.S. broadcast:
Also airing for the first time Wednesday was an ad, for the JBL "Hear the Truth" campaign, featuring Sir Paul McCartney. The former Beatle sang his new song "My Valentine," which he also performed on the Grammy broadcast.
Harman marked its fifth year as a sponsor and third year as an "official sound partner" of the Grammys.