KEF’s Blade Plays N.J.’s Woodbridge Stereo/VideoFebruary 13, 2012 By Nancy Klosek
Woodbridge president Tom Altobelli hosted the event, which afforded invited attendees the chance not only to sample the hand-built $30,000/pair Blades but also models from KEF’s Reference, Q, R and on-wall T series, which were deployed in multiple rooms throughout the facility.
KEF regional sales manager Jason Caprarola was on hand to provide detailed technical information about the entire range of KEF speakers to music-lovers there, in the type of relaxed environment conducive to conveying the sonic nuances of high-performance audio. “It’s a great advantage to have a beautiful showroom like Woodbridge’s, where we’re able to showcase the Q, R and Reference series all together, in one place,” said Caprarola.
Stephanie Scola, KEF’s marketing manager, said that the event had been touted through email blasts, but that Twitter, Facebook and other social media such as YouTube have also been extremely effective as tools to communicate KEF’s legacy story and model benefits to consumers. She added that the company is planning to be involved in other promotional events this spring to boost awareness about the lines.