Open Enrollment | Subscribe to Technology Integrator HERE
Follow us on

Michael Flink, on the ADI-Sony Partnership

November 6, 2011 By Nancy Klosek
Get the Flash Player to see this rotator.

Flink added that he thinks the addition of Sony to the ADI family will attract more installers to do business with the company – and also keep current customers from needing to go to other outside ADI for panels. “We have always had a great selection of speakers, accessories, cables and all the parts and pieces, including multi-zone and A/V receivers, but had not had a consistently good selection of panels, and that sometimes drove our customers to have to second-source the panels from other distributors. This will certainly be a positive, and bring customers who are having to second-source in to us.  The fact that Sony has an integrated offering – A/V and panels – is a real benefit to our dealers. If you look at some of the other panel makers, they don’t have a complete A/V line,” and the integration, particularly on larger systems and the ES line will be a real plus, he said, while mentioning that Blu-ray player availability would complete the picture.

About the hiring of Galanis, whose title is senior category manager, Flink remarked, “he has a stellar career, reputation, and knowledge of the industry.  He’ll be a key person and our face to the industry.   By investing in top-notch talent like Tom, by bringing on a premier line, and because of the financial strength of ADI and our parent company, it all adds up to a serious commitment to the category.”

Companies Mentioned:


Click here to leave a comment...
Comment *
Most Recent Comments: