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M. Rothman Show Draws New Lines & New Dealers

September 22, 2011 By Nancy Klosek
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Bodnarchuk said the company recently stretched its portfolio to include security systems. “We’ve branched out because we want to give installers more in their tool kits in terms of both selection and greater margin opportunities.” The company is also looking to add SKUs in the ultra-netbook category, and meanwhile is offering tablet devices from Itomic, Coby and Toshiba. “There area 60 million tablets projected to be sold in 2012, so we expect that category to be explosive for us,” he said. “It all ties into a convergence story, and it just gives dealers more opportunities to reach new customers.”

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