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CEA Demo Suites talks energy management, aging in place, and cyber and physical security.

June 27, 2011 By Stephanie M. Adamow
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The inaugural CEA Demo Suites, partner of CEA Line Shows and included in the first-ever CE Week, kicked off in Manhattan last Friday at the Affinia Hotel.

Panel discussions were headlined by some of custom integration's elite. Kicking off these sessions was a presentation on "Pioneering Technology for the CI Industry," including Jamison Ching, Sr. Marketing Manager, Consumer Retail, Entropic Communications, Inc.; Hagai Feiner, President, Access Networks; Aaron Gutin, VP Sales and Marketing, Access Networks; Franklin Karp, COO of Audio Video Systems; and Joe Bingochea, VP of Product Management and Marketing for Channel Master, a manufacturer of Multimedia over Coax (MoCA) products.

Moderated by our own editor-in-chief, Maureen Jenson, the panel covered three key trends in the CI industry: energy management, aging in place, and cyber and physical security.

Panelists agreed that the demand for "green" tech is not high amongst consumers. And the key to monetizing the technology also remains to be seen, says Audio Video Systems' Karp.

Feiner likened energy management to the car industry's antilock brakes. "It doesn't necessarily have to come as a demand from the consumer. The manufacturer has a responsibility to the consumer to address it and push it down. Then, integrators can optimize the systems as much as they can."

"It's a nascent technology," adds Gutin of Access Networks. "The glue that holds everything together is the network-the digital foundation of the home. And there is an awakening even in this [troubled] economy about the need to address the IT environment."

Gutin agreed with Karp, saying the "recurring revenue" in this sect of the industry is a broad term and will depend on individual business models. He sees potential in the vacation home-the ability to track and control these homes from a main residence.

This, however, calls to mind the importance of security, both cyber and physical. The questions arise as to who has access to the home, including specific individuals, such as estate managers.

"The integrator is the digital centerpoint of the project, held accountable for security as well," says Access Network's Feiner. "There is a 'what I want' versus 'what I need' trend of everything becoming connected."

Channel Master's Bingochea is looking to the not-so-distant future with this technology, adding that he sees the consumer being able to control security and much more directly from their TVs.


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