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M. Rothman Celebrates 60th at Annual Dealer Fest

About 1,000 dealers join the party

September 1, 2010 By Nancy Klosek
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Distributor M. Rothman this week rolled out the boardwalk for its "Day at the Beach" dealer show  - complete with a dunk tank - at its Ramsey, N.J. headquarters.

The two-day expo, which marked 60 years in business for the company, attracted about 1,000 dealers, up about 15% from last year, an increase Stephen Bodnarchuk, associate vice president, national accounts, attributed to "added categories, as well as an expanded dealer reach"

Dealers were treated to 3D demos with and without glasses, but other draws were "lots of opportunity purchases that bring dealers in and give them some good fourth-quarter ideas," Bodnarchuk said.

M. Rothman recently added lines that reinforce its market position as a one-stop shop for computers, mobile audio, home A/V and, with the addition of the Ragalta lines, housewares. Rothman also added to its entry-level TV offerings with Fusion's line of LCDs.

The distributor, Bodnarchuk said, has worked during the last year to cover the major product categories that would be at the top of consumer wish lists for the holiday season.

"We see e-readers, tablets, and Blu-ray - due to its price compression, as hot," he said. "LCD is still a demand item, even with less discretionary income available, because of the outstanding fourth-quarter values that will be out there," he said.



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