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AVAD's 3D Open Houses Bring In The Integrators

The distributor held 28 events nationwide April 13 and 14

April 14, 2010 By Maureen Jenson
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To help introduce custom integrators to 3D, custom electronics distributor AVAD held Full HD 3D open houses April 13 and 14 simultaneously at all 28 North American locations this week. At the Los Angeles/Van Nuys location, a huge mission of the open house was to dispel the myths that may come up when an integrator is talking about 3D to a customer.

“You can watch 2D content on 3D TVs and glasses are not required to view non-3D content," said sales associate Danny Decker, Decker also explained the difference between the active 3D glasses and the passive throw-away types the movie theaters hand out. Active 3D glasses are a nice add-on for the dealer.

The demo featured the Samsung UN55C7000 LED TV and the Samsung BD-C6900 Blu-ray with the HDMI 1.4 interconnect. Polk VM20 on-walls enhanced the audio side of the equation. 

“AVAD is all about education and training and that's why having such a a great turn-out is wonderful," senior manager marketing and training Steve Honig. "Over the two-day event we anticipated that 400 dealers have turned up per location. It's important that the dealers understand the benefits and features to sell 3D and that it's all backwards compatible. 3D is a great opportunity for the integrator to get back in front of a customer he might not have talked to for a while.”

“AVAD has always taken a leadership role in introducing custom integrators to new technologies and new product categories, and the introduction of 3D is no different," said Jim Annes, vice president and general manager of AVAD.  "The building excitement and demand for 3D products offers custom integrators a substantial opportunity for new areas of profit and AVAD is committed to providing its dealers with all the tools they need to successfully market, sell and install these 3D products.”

As part of AVAD’s special 3D event, AVAD offered all dealers in attendance exclusive packages and promotions on 3D products, including 3D HDTVs, 3D Blu-ray players and 3D accessories.
 

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