Nebraska Furniture Mart
ProSource this week announced that it has added a new member classification called Associate Member. The classification, ProSource said, is meant to allow "a very select number of larger regional dealers whose business would benefit from participation in the group’s audio, mobile, accessory and CI programs to join the under this special arrangement."
NATM Buying Corp. announced Thursday that Gerald "Jerry" Satoren has been named its executive director.
DTS subsidiary Phorus, whose first branded wireless receiver and speaker have initially used DTS’s Play-Fi Wi-Fi-based wireless high-quality audio streaming technology to accept transmissions solely from Android-based devices, will now benefit from an expansion of Play-Fi’s capabilities that make it compatible with both Apple iOS and Windows devices.
Harman Consumer Americas’ grand plan to enrich the in-store experience by making consumer interaction with its products on American showroom floors a high priority has just seen its latest iteration.
Dave Rogers, named six weeks ago as Harman Consumer Division vice president and general manager, Americas, said he came to the job with a 90-day strategy in mind to begin with. The strategy’s goals: to immerse with his team locally and meet as many dealers as possible, make sure the company had a strong Internet policy, and guide the group’s fall introductions safely to market.
As part of a new direct-to-retail distribution strategy announced at the start of 2010, Harman International made consumer interaction with its products on American showroom floors a high priority. And at Kansas City, Kan.’s Nebraska Furniture Mart last week, the first iteration of this strategy saw the light of day, in a 12-by-15-foot area of the store’s newly merchandised consumer electronics department, where the press of a single, big button will enlarge the soundfield of a flat-panel TV to a fully staged 5.1-channel demonstration.