Home Theater Specialists of America (HTSA)
The Home Theater Specialists of America (HTSA) announced Friday that it has added Renaissance Lighting of Herndon, Va., to its membership.
The Home Theater Specialists of America (HTSA) plans to form a non-profit Foundation that will enable its member dealerships to aid disabled war veterans.
CustomRetailer Buying Groups and Industry Associations
Old Westbury, an exclusive community in Nassau County, just north of New York City, is a luxury-dealer’s dream market. Median annual household incomes in the “village” hover around $250,000, and many families enjoy a net worth of penta-millionaire proportions.
“Expand your prowess to meet the needs of the new [recession] market. Think infrastructure. We don’t think the luxury-based client will suspend enhancements to their homes, though they might reduce their indulgences, so to speak, on higher-end A/V products.” -David Berman, HTSA Director of Training and PR
Home Theater Specialists of America announced last week that it is reached an agreement with James Loudspeaker, under which the company’s products will be made available to HTSA’s membership. “James’s speakers and sub-woofers are some of the best we’ve seen,” HTSA executive director Richard Glikes said as part of the announcement. “We’re thrilled to make products of this caliber available to our members and their discriminating audiophile clientele.” HTSA, which now has 62 members, has similar partnerships with nearly 50 vendors.
At last week’s Digital Downtown event in New York, HTSA Executive Director Richard Glikes spoke frankly to CustomRetailer about the state of the industry and strategies to get through tough economic times. The video of the interview can be watched in full here.
On the HTSA spring meeting’s final day, David Meerman Scott, author of the book “New Rules of Marketing & PR,” was the keynote speaker. Scott stressed the need for HTSA members to reach their customers online, “These days its all about reaching the market online. It’s a new world you are about to enter. If you understand how to use the Internet you can drive buzz, new product feedback, sales and more. Understand the words and personas of your different customers and talk in their language not your’s.” He elaborated on a variety of old and new words such as: Old Rules: Company’s