Business Strategy

Content Marketing After the Sale
June 26, 2017 at 9:23 pm

If your content marketing is aimed only at prospects and leads, you’re missing an important marketing opportunity.

The F Word: Are You A Snob?
June 23, 2017 at 2:52 pm

Frank White's lesson of the day: Take a second or two and review your snob factor, how you handle a client can impact acquiring a future one.

3 Parts of ‘Smart’ Marketing
June 20, 2017 at 9:22 pm

I find myself pondering all of the things I’ve learned in my career about what’s smart, and what’s not so smart about marketing today.

Every Figure Must Be Good, Bad or Ugly
June 19, 2017 at 8:33 am

You get to hear “actionable insights” whenever analytics or roles of data scientists are discussed. It may reach the level of a

F Word: Cowboy-ing As a Management Style
June 16, 2017 at 3:25 pm

Frank has talked bossing, coaching, and conducting - and now cowboying or the most subtle, least dramatic, but very rewarding style for all involved.

The Business of Custom Integrator Business
June 15, 2017 at 4:00 pm

It’s a fairly common problem: An integrator – often a hands-on type with years (or even decades) in the field -- starts his or her own business. That transition from technician to desk, from labor to management, from order-taker to order-giver can be fraught with issues.