The USPS has rolled out a new tracking feature called Informed Delivery. And it has big implications for the mailstream.
It’s a fairly common problem: An integrator – often a hands-on type with years (or even decades) in the field -- starts his or her own business. That transition from technician to desk, from labor to management, from order-taker to order-giver can be fraught with issues.
The problem with online B2B lead generation today is that many marketers who do it are not, in fact, generating sales leads.