Tim Costello

Tim Costello
The Rental Market is Yours

In this series, I have been writing about ways to expand your business and create new opportunities in this challenging business climate. This month I will focus on the apartment rental market – how to capitalize on recent growth and demands of today’s renter.

The Profit In Gray

“It is not necessary to change. Survival is not mandatory.” -- W. Edwards Deming
The idea of “The New Normal” has been popping up in headlines across the country. As I look at the current economic landscape and the variety of challenges companies are facing, I see huge upside for businesses who are willing to not just accept “The New Normal” but embrace it and seize the opportunities for growth.

Connecting Anytime, Anyplace

What does your website look like when it’s viewed from a smartphone? Have you ever considered a custom smartphone app for customer service issues? Have you claimed your local business listings from Google Places, Bing, CitySearch, Yelp, FourSquare, and other sites related to your market?

Operational Excellence for Today’s World

In today’s “new normal” economy, companies are looking in every direction to maintain profitability and grow their business. It has become imperative to look beyond the top line and focus just as intently on decreasing operating expenses to run leaner and more profitably.

Y Should Your Business Care?

Today’s Gen Y population is a group of 95 million consumers in their 30s. They are living independently longer than ever before, and while they are less affluent than their parents, they are more brand- and style-conscious, and more likely to spend on high-end features. If you’re not taking this group into account as you plan your business strategy, you’re probably missing out.

Going Green

Over the past six months, I've been talking about different ways you can expand your business in the current economy. But there is no topic that I am more passionate about than green building. More importantly for your business, the general public is becoming passionate about the topic.

Capturing a Piece Of The 
Rental Market

For the past couple of months, I have been writing about ways to expand your business and create new opportunities in this challenging business climate. This month I will focus on the apartment rental market, specifically on how to capitalize on the recent growth in this sector and the demands of today's renter.

Achieving Operational Excellence

In today's "new normal" economy, companies are looking in every direction to maintain profitability and grow their business. It has become imperative to look beyond the top line and focus just as intently on decreasing operating expenses to run leaner and more profitably.

Aging Gracefully

Note: This is the debut of "Follow the Money," a new monthly column by Tim Costello, the CEO of Builder Homesite. This column appears in the November issue of CustomRetailer magazine.