Sarah Fleishman

Sarah Fleishman
The Showroom Network

Last week I sat down with Joe Barrett, President, and Brian Perreault, Vice President and General Manager, of Barrett’s Technology Solutions. Their recently designed showroom in Chicago has gained notice from the community and proven that an appetite for growth and change yields success when it comes to custom integration. At the top of their list of priorities is the network—the engine that powers all the other components at their showroom. We set out to find out why:

Two Tools to Simplify Your Social Media Management

Social media has become so ubiquitous that it often seems impossible to manage it all without losing your day job. Luckily for us, dozens of tools have been created to help organize social sharing platforms, and they are used by social marketers around the world to help streamline digital marketing efforts.

Own the (Social) Network

CEDIA EXPO is finally here. With the vast amount of preparations, plans, product releases and events, social media may be the last thing on your mind. But whether you’re walking the floor or following the show from home, social media—if used strategically—can be your shortcut to all things EXPO-related, and it can help you get the most out of your show. Read on, #AVTweeps.

Finding Your Voice

Social networking is often referred to as the largest cocktail party you’ll ever attend, where first impressions are paramount, time is of the essence, and there is a constant need to be well-received by your peers.

Rules Of Engagement

In my last article, I discussed social media as a marketing platform that should focus on driving a return on engagement (ROE) as opposed to a return on investment (ROI).

ROE vs. ROI, Part II

Last month we ended with how one measures ROE? Today, there are a growing number of ways to measure ROE. Google Analytics, Facebook brand pages and third-party social media clients such as Hootsuite and Tweetdeck are some examples. Each of these have features that allow you to see how many people have viewed your content,…

ROE vs. ROI: Part I

During the last few years social networking has quickly transformed from niche to mainstream. It is clear that social media is here to stay and stands to impact our marketing strategies forever. If you have embraced social marketing in your business you might have hired a consultant, read a few social-marketing books, or talked to your 15-year-old niece about proper online lingo. Now what?