Kimberly Fabiano

Kimberly Fabiano
Social Media Holiday Tips

For many businesses, the holiday season represents the most lucrative time of the year. While your marketing teams are creatively tailoring messaging to capitalize on the spending high, don't forget the role that social media plays along the way. From helpful holiday advice to ways to encourage sharing, here are a handful of tips for keeping your brand festive in your social media circle all season long.

Social Media Screening

By now it's common knowledge that social-networking sites like Facebook, Twitter and LinkedIn are great avenues for sharing with family and friends. Facebook, for example, now boasts a user base of over 800 million people.

Social Showing

Over the past year, we've seen social media become more prevalent in overall marketing strategies, from everyday brand promotion to customer service. Social media has also started to play a larger role in trade show marketing, a trend we saw at CEDIA EXPO last month

The "Keys" to Success

Last month we talked about the importance of doing your keyword homework, as well as some of the ways to hone in on the keywords that best align with your business and brand. Now that you’ve done the research, it’s just as important to use that information to precisely craft your messaging, communicate that message effectively and reach the right audience.

Unlock the Social Toolbox

Keywords are the "key" (pun intended) to a host of things regarding marketing because they provide clues to behavior and preferences. Identifying keywords traditionally becomes essential as businesses focus on search engine optimization for their websites or prior to an investment in pay-per-click advertising.

Social Media & the Workplace: What's Your Policy?

Even if your company isn't active in social media, your employees likely are. And as the use of social networks grows, so grows the blending of personal and professional contacts.

New Year, New (Social Media) Resolutions

It's the time of year where we make resolutions to address bad personal habits and focus on improving ourselves. While we're doing it personally, we should do it professionally. So as we make our resolutions to eat healthier and get more sleep, we should consider making resolutions on how our businesses can best embrace social media this New Year. Here are some simple places to start.

'Tis the Social Season

With the holidays right around the corner, we thought it best to spend our time here talking about ways businesses can use social networking to drive sales during a time when people are at a spending high