Jeanne Stiernberg

Jeanne Stiernberg
Business Chops Tip #146: Are You Planning to Succeed?


Custom retail business owners are under stress today.  Yoga or workouts may help you manage the situation, but they don¹t address the realities of a tough market. What then? Dust off your business plan. Planning is your best management tool. 

Business Chops Tip #143: How Keen Are Your Sales Listening Skills?

Our industry banters terms like "best quality" and "high fidelity"routinely.  "Systems integration" rolls off the tongues of most of us.  Yet their meaning is in the ear of the beholder.  More than a theoretical issue, the downside risks of making semantic assumptions come alive in sales milieus.  Customers and salespeople may believe they are speaking the same language when actually they're using the same terms to mean totally different things. What's the antidote to this disconnect? Listening.

Business Chops Tip #141: Are You Ready To "Value-Engineer" a Project?

Sometimes the best sales people get hit with last minute curveballs from their customers.  How often has it happened that you are about to close on a carefully designed system, and the customer tells you their budget has decreased dramatically? Re-specifying what will be a very different system from the original requires expertise and process time.

Business Chops Tip #136: Is Digital Signage in Your Repertoire?

Does your systems integration work cross over into the commercial sector? If so, do you offer digital signage solutions?  There is no doubt digital signage is hot now. The digital signage industry is widening its own lens into the broader concept of "out of home digital media."

Business Chops Tip #131: What If Your Decision Doesn't Feel Right?

How many times has this happened to you? You and your team are making plans for a product launch, promotion, or similar high-stakes business development project. You've done the competitive analysis, run the numbers, signed off, and are ready to go.

Business Chops Tip #127: Would You Buy From Your Own Company?

"Customer Experience" is an attribute of that keeps 'em coming back. How you view that experience in your business may be different from how your customers do. For example, you may think that everyone knows about home theater and don¹t provide seating in your demo room.

Business Chops Tip #125: Is Commoditization Bad For You?

A commodity is any product (goods or services) that is marketed to satisfy customer needs. Within a given product category, competitive brands are often differentiated by price. Examples like oil, wheat, and airline tickets come to mind.