Social Network: ROE vs. ROI, Part II

The case for socializing your business

The addition of Google+ (Google’s social networking platform) has now taken this feature a step further, by allowing people and brands to provide author information in search results. This means that a link to ones Google+ profile, as well as a photo and number of social circles they are included in, appears at the top of each related search result, making it even easier for users to find out more about your business. This also allows users to gain quick insight into your social influence based on your number of followers. The bottom line is that when you maximize your ROE you simultaneously maximize your accessibility to new clients, generating new leads and more sales.

There is no telling what the future holds for social media and how it will impact your business. But in the wake of this new year, it is clear that if you do not make use of the many social media resources available to you, your business is missing out on valuable tools that can increase brand awareness and generate leads. If you are not sure where to begin, pick one social platform and start experimenting. You might find that your brand is already being discussed. Get out there and join the conversation. You have nothing to lose, and a lot of ROE to gain. CR

Sarah Fleishman holds a degree in Sociology with a focus on social media marketing from the University of California, Berkeley. She is the marketing manager at Access Networks, a leading provider of advanced, enterprise-grade plug-and-play networking solutions for the automated residence.

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