Unmasking the Luxury Sale
Technology Integrator: What is Autonomic’s most affordable whole-house audio solution—and what features and scalability does it afford the user?
Michael de Nigris: Our most affordable whole-home system is the one that precisely matches the number of rooms and simultaneous streams of audio the customer needs. Mirage Audio Systems at a starting MSRP of $3,995 provide two desecrate audio programs that can be distributed to four independent zones. If your client has a larger home, you might find that the most affordable MAS package for you is the MAS-16-2 (16 zones, two streams), which costs just under $500 per room. We’ve created a unique sizing system that allows integrators to construct a system that exactly matches their customer’s needs, and because each system has no
more and no less than what’s
needed, every MAS is the most affordable solution for each
client’s specific application.
TI: What does high-resolution music playback mean to the integrator selling a basic whole-house music system?
de Nigris: First and foremost, it means that the integrator can feel comfortable that they’re providing their customer with a system that is future-proof and superior to anything they can buy in a store or over the Internet. More pragmatically, it also means that the system can be matched to higher-quality speakers, which means greater opportunities for integrators to upgrade equipment for customers that really care about sound, and create a high-end experience. At 192kHz/24 bit, the MMS-5A renders audio at four times the sampling rate and a staggering 256x the playback resolution of wireless consumer audio systems.
TI: What differentiates the new MMS-2A from other whole-house music devices?
de Nigris: A primary factor in our success over the last eight years has been our consistent focus and dedication to advancing our technology base. Autonomic is not a company that rushes a product to market only to abandon it and rush off to the next big thing. The MMS-2A represents everything we’ve learned during those years, and we believe it is among the finest digital media playback devices on the market, second only to its big brother the MMS-5A.
The MMS-2A’s built-in solid state storage is another major differentiating factor. For the customer, it means that their music is always available—even when their PC is off or the network blips. For the installer it means fewer phone calls resulting in walking a customer through PC and router reboots to get the music playing again.