Sony Eyes New Type of TV

Sony KDL-52XBR10
The flagship KDL-52XBR10 HDTV is packed with the latest features and highest specifications. A 52-inch 1080p LCD panel, with a very slim design, it is achieved using the latest edge lit LED backlighting technology, which also gives it a high contrast ratio of over 1,000,000:1.
$5,000
www.sony.com

Sony’s CEO said this week that the company is planning “a different kind of TV set,” which will help the company rise above competition, which could include a new Apple HDTV.

Speaking to the Wall Street Journal at a breakfast hosted by the paper, CEO Howard Stringer said that the company is “scrambling” to come up with a new and better TV and has dedicated large amounts of R&D to the project. Stringer did not go into specifics about what the TV would look like or what would be different about it.

Stringer also admitted that Sony loses money on every TV it sells and cannot go on doing so.

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