Sharp is reportedly suing their business partner Hisense, claiming that the company is putting their brand on otherwise “low-quality TVs.” Sharp signed a deal in 2015 that gave Hisense the right to use their name on TV sets.
Sharp has reported that the TVs in question have “broke U.S. rules on electromagnetic emissions” and that Hisense has made “false claims about picture quality” according to the BBC. Sharp also believes Hisense has broken Federal Trade Commission rules in reporting picture sizes, and industry safety standards.
All this leads to Sharp believing that the “shoddily manufactured” TV but the brand at risk of being “destroyed,” and wants Hisense to stop using their brand name immediately.
Hisense has responded that it “categorically” denied Sharp’s claims, and they will defend that opinion in the courtroom. In a statement shared with the Wall Street Journal, Hisense said it was looking forward to presenting its case in court. It added that it was in “full compliance” with the agreement signed in 2015 and the attempt to end the deal would have no effect.
“Hisense will continue to manufacture and sell quality televisions under the Sharp licensed brands,” it said.