Runco Staying in Flat-Panels

Runco this week reaffirmed its intention to stay in the flat-panel business, in a market in which such competitors as Pioneer have pulled out either completely or partially.

“Unlike other brands that proved unsuccessful in providing flat panel solutions for dealers within the custom installation channel, Runco continues to provide LCDs and plasmas that are demonstrably superior to the ubiquitous big-brand panels,” the company’s manager of product marketing, Matt Christensen, said as part of the announcement.

“We are now offering Runco dealers the widest range of custom flat-panel solutions that are the industry benchmark for exceptional video quality and are available in massive screen sizes with innovative proprietary technologies found only in Runco panels.“

These include plasma displays ranging from 50″ to 103”, as well as the company’s patented CinemaWall and PlasmaWall displays.

For more on the company’s products in the LCD and plasma markets, visit

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