Nationwide Marketing Group Celebrates Marketing Department Growth
Nationwide Marketing Group has announced the continual growth of its marketing department and its expanding relationships with media partners.
According to Nationwide, it’s imperative that retailers are conveying a consistent message and experience that's aligned across all platforms.
In 2015, Nationwide announced its new 360 Media Multi Channel marketing platforms. Its campaigns include assets available exclusively to Nationwide’s retailers, including:
- Customized HDTV commercials produced by the group’s in-house Nationwide PrimeMedia facility
- Targeted spot cable TV, digital marketing and promotional support through Nationwide’s Just Say Yes program
- Social media support and targeted campaigns through Facebook, traditional print and in-store materials
Banner Marketing was present at Nationwide’s PrimeTime! show in Orlando. Banner Marketing will be fulfilling a variety of print needs for the group’s membership alongside Advertising Made Easy (AME). Having previously worked primarily on furniture and bedding circular programs, Banner Marketing will now begin developing some appliance and electronics circular programs moving forward.
“Banner Marketing is a great addition to our growing portfolio of member service providers,” said Frank Sandtner, EVP Member Services. “We are constantly evaluating new partners who can deliver the highest performing tools and assets to meet our members’ expanding marketing needs.”