M. Rothman Show Draws New Lines & New Dealers

Pioneer Mobile’s John M. Gray and Robert Coyle flank M. Rothman’s Larry Appelblatt, director/car A/V sales, along with the new AppRadio touchscreen head unit

New Rothman vendor Nixio’s Tom Koop holds the Ventures Mobile Mobile Viewer glasses ($349). Also shown: the Viosphere TruSmart DVD/VCR/video conferencing-optimized TV

New Rothman vendor 2gig Technologies’ total security system is shown by Ken Erdheim

VP/Sales Brian Dietz, with EVPs Billy and Russell Rothman

EVPs Douglas and Russell Rothman and National Sales Manager David Rothman

Distributor M. Rothman & Co., which held its annual product exposition Sept. 20 and 21 at its Ramsey, N.J. headquarters, showed off an expanded base of lines to a wider range of dealers and integrators than ever.

Russell Rothman, executive vice president, estimated total attendance over the two days at between 600 and 700 dealers. This year, the event’s theme revolved around the NBC game show, “Minute to Win It,” and offered participants prize-winning opportunities and a grand prize trip to Atlantic City.

“We’re seeing lots of new customers at this show,” said Douglas Rothman, executive vice president. “There’s a mix of every kind of dealer – A/V, housewares, mobile electronics – and everyone is looking at crossing over into new category areas they may never before have considered.”

That was partly the rationale for the company adding housewares, small appliances and personal care products two years ago – categories they have greatly expanded both in types of items and in breadth of distribution channels since then, according to John Conway, who manages them for M. Rothman. “They’re a good, healthy, basic business for dealers to be in,” he said.

At the same time, some of the company’s traditional core categories have been bolstered. For example, displayed among the flat-panel TVs was the new Sharp-marketed Elite LED LCD TV line in both 60- and 70-inch sizes and in the 70-inch 3D version. Also available to dealers was Pioneer’s Elite A/V receiver line. The mobile side of the CE business was well represented, too – a reflection of its showing as a steadily profitable category, said Steve Bodnarchuk, associate vice president, national accounts. “We’re anniversarying our 2010 numbers and are plus three percent in mobile projected for the year. All our categories, mobile, housewares, home A/V – bring each other along and keep our momentum going forward,” he said.

Editor in chief of Dealerscope
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