LG came to CEDIA 2017 in San Diego intent on showcasing its full lineup of OLED consumer and commercial screens as well as a slate of new programs designed to bolster its support of the integrators that sell them.
Tim Alessi, LG’s senior director, home entertainment product marketing, said the company is reorganizing its channel sales force, customizing programs and working more closely with distributors, with the goal of being Number One in this channel by 2020. “We’re looking to make a big bang in the CI market,” he said.
Among the planned programs Alessi enumerated were the initiation of a dedicated 800 number for custom integrators’ exclusive use and the introduction of the LG Custom Installation Connection website.
A Pro Design Program was another support announced which will aid installers in training and design, and provide them access to the assets of LG’s design center.
LG showcased at CEDIA its entire breadth of consumer TVs, including its flagship 4mm-deep W7 Series 65- and 77-inch wallpaper TVs, whose electronics are outboarded.
Alessi also highlighted LG’s relationship with Technicolor, saying that the company’s OLED sets will feature Technicolor Expert Mode for optimized color rendering beginning next month.
The LG booth also featured several commercial market solutions, including a three-panel OLED video wall made up of 65-inch panels suitable for airport and museum applications, and the 55-inch in-glass double-sided OLED digital signage display (with outboarded electronics), suitable for signage display in upscale spaces. Another highlight at the booth was an 86-inch Ultra Stretch display suitable for use in sports arenas.