Klipsch, a tech-driven audio company, announces today that it has filed multiple lawsuits against unauthorized sellers that have resulted in over $5 million in those sellers’ funds locked up by a federal court order. Additionally, in the past 12 months, Klipsch has terminated authorized resellers that supplied internet bandits with various Klipsch products. The total value of such business was in excess of several million dollars.
“Klipsch has spent 70 years building a powerful and trusted reputation and under my watch we will never again let a pop-up shop determine the look, feel and consumer experience of our brand,” said Paul Jacobs, Klipsch CEO. “With the full support of VOXX International, we have an open checkbook to continue pursuing these bandits until the degradation of our brand stops.”
Klipsch will use CEDIA 2016 to launch a 12-month channel marketing initiative that will reduce the number of authorized internet resellers from more than 50 to 10 while also dropping all authorized marketplace platforms except two, Amazon and eBay. More than 20 new products will be on display at CEDIA, products that are aimed specifically at the custom integrator and will not be eligible for online transactions.
Klipsch, producer of quality audio products for more than 70 years, has placed great emphasis on developing a comprehensive channel management strategy. Jacobs and the executive team have made this a key corporate priority, noted as the “most important company initiative of 2016”, prior to CES, which marked the Company’s largest new product introduction in its history.
“We are putting teeth behind our policies,” said Jacobs. “Our team is committed to optimizing the consumer experience online and this focus will allow us to select the very best online resellers and provide best-in-class digital assets. It’s not enough to just introduce new products. Today you need a 360-degree launch strategy and securing the best channel management is paramount to new product success and widespread consumer acceptance.”
The initiative will include the introduction of a new Internet reseller approval process that is backed by strong contractual agreements and the support of both internal and external legal teams. An outside company will monitor all activity to guarantee brand protection across the online market.
All Klipsch dealers will receive communication of the strategy and its benefits, beginning at CEDIA 2016 and continuing through the coming weeks.
“Effective channel management is an ongoing process and we will continue to monitor and adopt strategies to ensure Klipsch is a leader in the premium audio space for years to come,” Jacobs said.
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