KEF’s Blade Plays N.J.’s Woodbridge Stereo/Video
Tom Altobelli (left) and Jason Caprarola flank the KEF Blade
KEF's Stephanie Scola, with the R900 (left) and R300 speakers
Caprarola runs a Blade demo for reception attendees at Woodbridge
Altobelli chats with his clients, over wine and hors d'oeuvres
The first public demo event of KEF’s top-tier Blade loudspeaker system in the New York metropolitan area was held Feb. 9 at authorized Blade dealer and specialty A/V store Woodbridge Stereo/Video in Woodbridge, N.J. The speakers, shown at last year’s CEDIA Expo, are just rolling out to U.S. consumers this month.
Woodbridge president Tom Altobelli hosted the event, which afforded invited attendees the chance not only to sample the hand-built $30,000/pair Blades but also models from KEF’s Reference, Q, R and on-wall T series, which were deployed in multiple rooms throughout the facility.
KEF regional sales manager Jason Caprarola was on hand to provide detailed technical information about the entire range of KEF speakers to music-lovers there, in the type of relaxed environment conducive to conveying the sonic nuances of high-performance audio. “It’s a great advantage to have a beautiful showroom like Woodbridge’s, where we’re able to showcase the Q, R and Reference series all together, in one place,” said Caprarola.
Stephanie Scola, KEF’s marketing manager, said that the event had been touted through email blasts, but that Twitter, Facebook and other social media such as YouTube have also been extremely effective as tools to communicate KEF’s legacy story and model benefits to consumers. She added that the company is planning to be involved in other promotional events this spring to boost awareness about the lines.