Harman Debuts Lopez, McCartney Ads on Grammy Awards

Paul McCartney's JBL ad

As announced last week, Harman International debuted a pair of high-profile television commercials during Sunday’s broadcast of the Grammy Awards.

The company debuted the “Beautiful Sound” ad, for its Harman Kardon brand and featuring Jennifer Lopez; the ad had debuted in Europe but Sunday marked its first U.S. broadcast:

Harman marked its fifth year as a sponsor and third year as an “official sound partner” of the Grammys.