Elite TV Brand Resurfaces in LED LCD TV Line

Sharp's Tom Evans poses in front of a new Elite LED LCD TV

The sets take advantage of tenth-generation local-dimming full-array LED LCD panels developed by Sharp’s Sakai, Japan factory. They also use Sharp’s proprietary UV2A technology, yielding better light transmissivity, higher peak brightness and lower power consumption, said the company.

A tweaked version of Sharp’s Quattron RGB+Y technology, which adds a yellow sub-pixel, is also part of the technology basket, as is Precision Color Plus, which employs four instead of three dots per pixel for smoother color transitions and better diagonal-line appearance, said Sharp. FluidMotion, an image smoothing technology, is said by Sharp to combine an advanced frame creation system with Elite’s scanning backlight technology for a “greater than 240Hz” effect. The TVs also carry THX and ISF (Imaging Science foundation) certification.

The sets are finished with brushed aluminum and offer a less-than-two-inch cabinet depth. They also provide connectivity to various services including Netflix, Vudu, CinemaNow and YouTube, and are Skype-ready, with a camera kit available separately.

Tom Evans, Sharp’s associate vice president for the Elite brand, said the sets would be available at first in “just under 600 dealers representing around 1,200 storefronts.” That network includes Magnolia locations and any other Pioneer-authorized Elite dealers. He also said that advertising and promotion for the line would launch this month both online and in all major trade media.

Their market debut will also be supported on the end-user side by the Elite Advantage Live program, whereby buyers can connect to Elite’s Service Center for real-time remote assistance in basic calibration, setup and picture adjustment via a Wi-Fi or Ethernet connection.

Editor in chief of Dealerscope
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