CEDIA 2.0 Webinar Attendee Questions: Will CEDIA Advertise?

You asked CEDIA your questions during the CEDIA 2.0 webinar…(didn’t get to hear it? Log on to customretailer.net) and there was so many questions, CEDIA is giving you the answers DAILY in CustomRetailer Today.

Alan Poltrack asks: I see ads in trade publications-but little if any ads- highlighting who/what CEDIA is- is CEDIA planning on running ads in consumer oriented publications? For new website- will members be able to advertise/position themselves?

Answer: In reference to your question regarding CEDIA advertising in consumer publications, the CEDIA ads that you see placed in industry trade publications are little to no cost for the association due to the great relationships and support we have with the trade media.

The cost to advertise in a mainstream consumer publication can exceed $24-60K just for one placement. For a brand awareness campaign to be effective, the campaign must run consistently and frequently. Unfortunately, CEDIA is a non-profit association and does not have the budget to advertise in mainstream consumer media outlets.

However, we do try to identify consumer media opportunities. Currently, CEDIA works with several media outlets to negotiate rates and partnerships to brand CEDIA members as the expert in home technology. We partner with HGTVremodels.com (formerly HGTVPro.com) on our Electronic Lifestyles Awards program which features all of our member’s projects entered in the home theater, integrated home and media room categories. Their website receives over 1 million monthly visitors.

In addition, we ran an ad campaign in Dupont magazine in 2011 both in print and online that drove traffic to CEDIA’s online Finder Service.. On the editorial side of brand awareness, we pitch technology and consumer media with stories and angles to earn editorial placement in their publications *print and online. In 2011, we earned over 168,000,000 media impressions through editorial coverage in outlets including Wall Street Journal, New York Times, Market Watch, Yahoo, among many regional outlets.

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