Caster Opens Caster Academy
Caster Communications, Inc. today launches the first online course from Caster Academy. Academy is the new online training and content arm of Caster, completely dedicated to providing educational courses, tools and resources on social media and public relations for AV dealers, home technology professionals, small tech companies, and boot-strapped startups that are struggling to manage their own in-house programs.
Caster Academy’s inaugural course, Social Media Basics: Twitter, Facebook, and LinkedIn for Business offers a go-at-your-own-pace online platform for business owners and integrators who have little to no social media knowledge or want to advance to the next level in promoting their business.
The online courses are created and supported by Caster’s in-house team, drawing on more than twenty years of experience serving clients in the residential and commercial technology markets. Caster has been teaching live courses for at industry events including CEDIA Expo and InfoComm for years, and over that time has amassed numerous questions and feedback from these small business owners who are seeking for simple solutions to do their own in-house PR and social programs.
Academy’s first course provides beginner basics for Twitter, LinkedIn, and Facebook and delves into how to start profiles, navigate each platform, and build an engaged community of potential partners, customers, and allies. Caster Academy’s Master Class on DIY PR and Social Media is coming soon and will offer an end-to-end course on cultivating a successful PR and social program including topics such as award entries, events, pitching, case studies, Facebook advertising, deeper engagement on Twitter and LinkedIn. Other online resources will also be available as starter guides for social media and public relations outreach programs, and new courses for different levels of advancement will continue to be added to the Academy portal.
“After seeing the puzzled looks and disillusionment from installers, coupled with the barrage of follow-up questions we receive, it’s clear there is demand for education on these topics. We wanted a way to provide a service to those who can’t afford a full agency but need the knowledge, along with some hands-on backup and support to manage their own programs internally,” said Caster President Kimberly Lancaster. “Caster Academy gives small business owners and AV installers the tools to start building their brand on their own.”